Characteristics of Big Data refer to the vast amounts of data generated and collected by diverse social media sources, sensors, transactional systems, & other digital devices. This data is characterized by its volume, variety, and velocity and can be structured and unstructured. The growth of big data has been driven by advancements in technology that have made it easier and more cost-effective to collect and store massive amounts of data. This data can be analyzed to extract valuable insights to help organizations make better decisions and improve their operations.